Vitamin C

This is an automatic translation

Ascorbic acid, better known as Vitamin C, is a true concentrate of well-being with multiple properties. Vitamin C is a very powerful antioxidant capable of neutralizing the action of free radicals and counteracting the signs of aging by stimulating the production of collagen. Gives extreme luminosity to the skin making it fresh and radiant. This prodigious active also has a uniforming effect: it lightens spots and compacts the texture. Vitamin C boasts a high antioxidant power, this means that it is able to deal with the harmful action of free radicals and slow down skin aging.

What are free radicals and how are they formed? The free radical is a very unstable molecule due to the lack of an electron in its outermost orbital. To make up for this instability, it tries to steal an electron from other nearby molecules, thus creating a chain reaction, damaging more and more cells. However, an antioxidant molecule capable of transferring this electron and blocking the process can come to its aid.

What are free radicals caused by? Free radicals are created naturally in our body but there are factors that can accelerate and make the situation worse:

• Smog and pollution
• Smoking and alcohol
• Sun exposure
• Stress

The combination of vitamin C and E, as in our pure active, exponentially enhances the antioxidant power of both. In fact, each molecule of vitamin E is able to interrupt only one oxidation cycle but thanks to the contribution of vitamin C it is able to become active again in the fight against free radicals! A relaxed and radiant skin will make you start every new day in the best possible way!

The brightening power

Vitamin C is excellent for lightening skin spots such as sun spots. In fact, this pure active ingredient is able to inhibit the overproduction of melanin which causes unsightly spots. It clears hyperpigmentations and reduces the risk of their appearance, making the skin bright and uniform! It is ideal for making both the lightest and darkest spots less noticeable.

The anti-aging power

Vitamin C is a fundamental molecule for the synthesis of collagen, a protein which is the basis of the well-being not only of our skin but of all the connective tissues of our body. This active stimulates new synthesis and keeps it in activity with consequent attenuation of the signs of aging. Ultimately it has a 360-degree anti-aging action by acting on the so-called chrono-aging given by age but also on the photo-aging caused by exposure to UV rays, thanks to its antioxidant power which we have just talked about.

When to use it?

Vitamin C is ideal for radiance all year round and can also come to the rescue during the most difficult periods such as the change of season, when we find our face a little dull and tired, or before the summer months to prepare the skin to sun exposure. Our Vitamin C from the Active Pure Line is not photosensitizing therefore it can also be used during the day!