Phytoretinol is a pure anti-aging active which promotes cell renewal and collagen synthesis, counteracting expression lines, regenerating cells and providing a powerful lifting effect. Let's get to know it better. Spoiler: it can also be used in summer! Let's take a step back in time and talk about one of the undisputed stars of the cosmetic world in recent years: retinol! Also called provitamin A, retinol began its rise to success starting in the 1980s, quickly becoming an essential ingredient in the creation of anti-aging cosmetic formulas, thanks to its ability to combat skin aging and stimulate collagen synthesis.  What's the problem? The retinol commonly used in anti-aging cosmetics is of synthetic origin and can cause irritation and photosensitivity! How can we obtain a completely natural active ingredient, easily tolerated by the skin, that has the same characteristics and functions as the well-kown retinol while avoiding its drawbacks? Introducing Phytoretinol, the natural alternative to retinol! Let's get a bit more technical and look at the results recorded for phytoretinol during the clinical tests conducted to demonstrate its effectiveness, specifically:  These graphs show us the effects and results obtained by our Phytoretinol compared to those of classic retinol. - The first graph shows us how collagen synthesis is significantly greater than the placebo or the treatment with traditional retinol.  - The second graph shows us how using phytoretinol for 2 months shows a reduction in wrinkle depth of 7.9% more than the placebo, with results completely similar to the use of encapsulated retinol which records an 8.7% The conclusion, as the numbers suggest, is that Phytoretinol achieves performance very similar to those of the famous provitamin A with equivalent mechanism of action, visibly reducing wrinkles and improving skin texture thanks to its cellular renewal action.  We also went a step further: we subjected our Phytoretinol to clinical tests conducted on a sample of 20 subjects who highlighted significant improvements with respect to the monitored parameters, in particular:  - An 11% reduction in wrinkles depth "crow's feet" after 28 days of use - A 13% increase in the brightness parameter after 28 days of use, that indicates an improvement in the skin's radiance/lightness  What's Phytoretinol?  The plant from which it originates is Vigna Aconitifolia a perennial belonging to the Leguminosae family, native to India and Pakistan, but now widespread across all continent. Its seeds, in particular, are a gold mine containing precious substances that are allies of the skin health and beauty, such as carbohydrates, proteins, water, lipids and polyphenols essential for stimulating cell renewal, collagen synthesis and effectively counteracting cellular degeneration and the action of free radicals.  It's precisely thanks to its ability to accelerate cell turnover and collagen synthesis, that the precious extract of the Vigna Aconitifolia seeds takes the name of Phytoretinol, since it has the same regenerating powers as the well-known retinol and simulates its beneficial actions, with the difference that it is 100% vegetable and has maximum skin tolerability, unlike retinol which can cause irritation in very sensitive and delicate skin. Phytoretinol is a pure anti-aging active ingredient that promotes cellular renewal and collagen synthesis. In technical terms, it is a Vitamin A equivalent with greater skin tolerability compared to retinol. Indeed, this natural-origin extract acts delicately on the skin and simulates the same powerful beneficial actions of Vitamin A, counteracting expression lines, regenerating cells and providing a powerful lifting effect.  {{cta('301e012f-06ff-4b29-b121-9e560f6bd237')}} How and when do I apply it? It's a versatile product that meets different needs based on different application preferences. Indeed, in our beauty routine, it can be used morning and evening, on a cleansed face, in two ways:  Pure. before applying face cream or even as a replacement for cream if you prefer a lighter texture. In both cases, simply apply 2 drops of product directly to the face an massage until completely absorbed. As a booster, adding 1 or 2 drops of product to your favourite face cream or serum to enhance its action. Furthemore, it will make the cream texture much lighter to the touch and easily absorbed, increasing its effectiveness! I choose it because... It's the ideal product for those looking for a treatment that counteracts wrinkles over time, day by day, providing visible and long-lasting benefits.  Choose it if you need a real anti-aging treatment with long-term permanent results.  Can I use Phytoretinol in summer? Do you know that Phytoretinol can become your great ally in summer? Indeed, thanks to its regenerating and antioxidant action, it is a useful product to fight the signs of photoaging (i.e., exposure to UV rays) and counteracting free radicals, the main cause of cellular aging. Try it even after sun exposure, adding a few drops to your favourite aftersun! 😉 How do I include it in my beauty routine? You can try Phytoretinol in its pure form to test and fully enjoy its precious properties, but you can also find it in the formulas of some family products, such as Proage Ultra Face Serum, a regenerating and repairing product which, in addition to Phytoretinol contains Ceramides, or in the  3-in-1 Eye Contour Cream from the WOW line, in the Pomegranate No-age Face Cream and in the Wondermask - Anti-age Face Mask, both in natural cellulose and 2-steps form! But don't worry, following our recommendation you will discover how to include Phytoretinol as a pure active into your daily beauty routine, by adopting simple yet effective habits for always-on-skin! Below you will find specific products for the beauty routine best suited to your skin type 😎   Anti-age/Mature Skin Beauty Routine Step 1 - Mirtilla Cleansing Mousse, because a good routine always starts with a good cleansing  Step 2 - Pomegranate Active Constitutional Water, anti-aging  Step 3 - Phytoretinol  Step 4 morning - Lift&Defence Face Cream, anti-aging and protective  Step 4 evenening - Deep Care Face Cream. anti-aging and regenerating  Intensive treatment with Wondermas - Anti-age Face Mask in natural cellulose to be applied once a week after cleansing and Forever Young Face Mask, to be used once or twice a week    Combination/Oily Skin Beauty Routine  Step 1 - Deep Pure Purifying Cleansing Gel, perfect for combination and oily skin Step 2 - Lemon Balm Active Constitutional Water, sebum-regulating Step 3 - 2 drops of Phytoretinol used pure on the face or added to the Bioactive Anti-imperfection Serum Step 4 - Lemon Balm Moisturizing Face Cream, perfect for combination skin, or Stay Pure Face Cream, perfect for impure skin, or Stay Matte Face Cream, opacifier, perfect for oily skin and to be used as a primer before make-up  Intensive treatment with Wondermask - Purifying Face Mask in natural cellulose, to be used once a week after cleansing and to be alternated with Bye Bye Impurità Face Mask    Dry/Sensitive Skin Beauty Routine  Step 1 - No Stress Solid Soothing Face Soap, perfect for dry and sensitive skin Step 2 - Pomegranate Active Constitutional Water, remineralizing and antioxidant  Step 3 - Phytoretinol, in its pure form or to be used before Coenzyme Q10, the ideal serum for dry skin that protects the skin barrier Step 4 - Mirtilla Nourishing and Velveting Face Cream  Intensive treatment with 2-steps Mask, to be used once a week after cleansing and to be alternated with Forever Young Face Mask, brightening and regenerating.  To learn more about anti-aging routines and how to best use Phytoretinol together with other products, you can also read our article: Anti-ageing facial beauty routine: how to use Pure Actives {{cta('301e012f-06ff-4b29-b121-9e560f6bd237')}}                                      

The Korean-inspired active ingredient with a smoothing and lifting effect, based on natural fermented ingredients. It's called Fermented Complex and has all the makings of a must-have when you are looking for porcelain skin. Let's get to know this little gem better! Korean women have always been known for their flawless, even and radiant skin; their daily beauty routine include many natural cosmetics, among which stands out an ingredient that is winning the hearts of women not only in Korea, but all over the world! We are talking about fermented ingredient. To create fermented cosmetics, the first step is to select natural ingredients from which the active compounds will be extracted. These are then combined with fermenting agents, different types of microorganisms that naturally transform the ingredients through the fermentation process. Once the fermentation process is complete, ingredients are filtered and added to skin care product formulations. Fermentation, indeed, is a natural process that transforms active cosmetic ingredients, making them more powerful for the skin! {{cta('301e012f-06ff-4b29-b121-9e560f6bd237')}} Fermented Complex: the facial serum for porcelain skin  It is precisely this natural fermentation process that inspired us to create our certified organic Fermented Complex face serum, a pure multi-active formula obtained through the symbiotic fermentation of various natural ingredients, including precious marine extracts. This serum works on two levels: immediately, providing a tightening effect on the skin in just 15 minutes, and in the long term, gradually releasing its smoothing and lifting actions to ensure visible and lasting results. Furthermore, this serum stimulates the natural synthesis of collagen and hyaluronic acid, essential structures of our skin that, by forming a network, envelop cells, water and other components in the deeper layer of the skin, providing support and tone.  The perfect product for those who dream of smooth and toned skin! Fermented Complex is a face serum:  Certified Organic - Cosmos Clinically proven effective Dermatologically tested on sensitive skin Formula enriched with Organic Aloe Vera and Organic Nettle Water from upcycling Fermented Complex: clinical trials  Here are the results achieved by our Fermented complex.  The in vitro laboratory test conducted on fibroblast cells showed significant improvements in the monitored parameters, in particular: a 23% increase in collagen synthesis in 24 hours a 20% increase in hyaluronic acid syntheris in 24 hours Younger, smoother, and brighter looking skin Fermented Complex: the functional active ingredients For our Fermented complex, we selected very special active ingredients that, once the fermentation process is complete, become concentrated sources of youth and vitality! The star of this product is the Marine Phytocomplex, a powerful extract obtained from the fermentation of a marine microalga, that has numerous properties proven by in vitro tests; in just 15 minutes, indeed, marine phytocomplex acts on wrinkles giving an immediate natural lifting effect.  Let's now find out in details what results were obtained from in vivo tests to demonstrate the actions of the marine phytocomplex:  Action on wrinkles depth:  The graph shows how after just 15 minutes from application, the marine phytocomplex-based cream reduced wrinkles depth by 5.1% in the study participants, compared to a neutral placebo cream.  The results obtained from the marine phytocomplex can also be visible to the naked eye by looking at this image:  In the second photo, you can see how, starting 15 minutes after application, the wrinkles around the eyes are smoothed and filled and the eyelid is noticeably lifted. The third and fourth images show the situation after 3 and 6 hours: even after this time, the skin appears smoother compared to the initial condition.  Fermented complex: the long-term effects Our skin is a complex and extensive organ ans is made up of different layers that have different structures and therefore different functions. In general we can say that the main function of the skin is to protect us from external agents such as bacteria and to maintain our thermal balance through the sweat glands present throughout our body surface. Starting from the outside, we find:  Epidermis Dermis Subcutaneous layer  The epidermis itself is made of different layers. Hyaluronic acid, collagen and elastin are fundamental substances that make up the skin and are naturally present in connective tissues. Collagen is a protein that supports the dermis, hyaluronic acid is a polysaccharide responsible for hydration, and elastin is a protein that ensures elasticity and allows the skin to stretch when subjected to mechanical stress. Young skin has a greatr ability to regenerate the cells that act as connectors, keeping it firm and elastic. As the years go by, this ability decreases, that's why it's important to enrich your daily routine with Pure & Concentrated Actives : we give the skin what it's missing, or help ensure it lacks these substances as little as possible.  In this sense, Fermented complex is a face serum capable of activating the important elements for the structure of the epidermis, and acts as a real supplement that brings improvements in the health of the skin in the long term.  Particularly. in vitro tests have demonstrated how this active ingredient promotes:  Collagen synthesis, +20% Elastin synthesis, +21% Hyaluronic acid synthesis, +29% stimulating cell renewal and ensuring a general state of well-being of the skin.  Fermented Complex is a pure face serum based on natural fermented active ingredients capable of stimulating the synthesis of elastin, collagen and hyaluronic acid, fighting the free radicals, making the skin more elastic, smooth and youthful, without blemishes and signs of aging.  These demonstrations of effectiveness lead us to conclude by saying that it is thanks to its high molecular weight and the magic of fermentation that the marine phytocomplex finds a perfect affinity with the skin, smoothing and filling wrinkles in a very short time and managing to act also in the long term on the health, elasticity of the skin and on the signs of aging.     Fermented Complex: How and When to apply? Fermented Complex is a versatile product that meets different needs based on different application preferences. Indeed, in our beauty routine it can be used morning and evening on the cleansed face in two ways: Pure, before applying your face cream or even as a replacement if you prefer a lighter texture. In both cases, simply apply 2 drops of product directly to your face and massage until completely absorbed.   As a booster, addin 1 or 2 drops of the product to your favourite face cream or serum to enhance its action. It will also make the cream's texture lighter to the touch and easier to absorb, increasing its effectiveness.  Fermented Complex: Why you should choose it It's the ideal product for those looking for an innovative and effective beauty treatment! Smoothes skin texture and acts against wrinkles both in the long and short term, providing a lifting effect after only 15 minutes! Choose it if you need an innovative anti-aging product that gives you a perfect complexion! Fermented complex can also be an excellent ally against blemishes! It's smoothing action helps even out the complexion and combat skin imperfections. Apply few drops of product when you see some unwanted guests appear on your face! Fermented Complex: How I include it in my beauty routine ?  Don't worry, by following our recommendations you will discover how to include Fermented Complex into your daily beauty routine, adopting simple yet effective abits for always-on-skin! Below you will find specific products for the beauty best suited to your skin type.  Anti-aging/Mature Skin Beauty Routine Step 1 - Mirtilla Cleansing Mousse Step 2 - Pomegranate Active Constitutional Water  Step 3 - Fermented Complex, pure (morning and evening) or Proage Ultra Face Serum + 1/2 drops of Fermented Complex Step 4 in the morning - Lift&Defence Face Cream Step 4 in the evening - Deep Care Face Cream Intensive treatment with Antiage face mask in natural cellulose and Forever Young Combination/Oily Skin Beauty Routine Step 1 - Deep pure Facial Cleansing Gel Step 2 - Lemon Balm Active Constitutional Water Step 3 - Niacinamide+Zinc + Salicylic Acid + Fermented Complex  Step 4 - Stay Pure Face Cream Intensive treatment with Purifying Face Mask in natural cellulose and Bye Bye Impurità  Dry Skin Beauty Routine Step 1 - Mirtilla Cleansing Mousse  Step 2 - Organic Rose Hydrolate Step 3 - Fermented Complex + Coenzyme Q10 Step 4 - Mirtilla face cream Intensive treatment with 2 steps Mask (once a week after cleansing) {{cta('301e012f-06ff-4b29-b121-9e560f6bd237')}}