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ANTIAGE
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- Private Label
Purezza Solid Shampoo - Purifying and anti-dandruff
Solid shampoo that leaves hair light and clean at length, with a purifying and anti-dandruff effect
Data sheet
- Collection
- Inner hair line
Specific References
- EAN13
- 8054615472112
A shampoo that takes care of your skin and hair...and our World!
The Beet Amino Acids and Linseed moisturise and strengthen the hair, while the Burdock and Chicory Prebiotics reinforce the skin's natural microbiota, restoring balance, regulating sebum production and helping to combat dandruff. It also contains Spirulina, rich in vitamins and minerals, as well as Tea Tree, Sage, Mint and Lavender to add freshness and deep cleansing, leaving hair clean and shiny.
50 g = 300 ml traditional shampoo
Zero Waste Packaging!
Sodium Coco-Sulfate, Distearoylethyl Dimonium Chloride, Butyrospermum Parkii Butter, Stearic Acid,Theobroma Cacao Seed Butter, Lactic Acid, Cetearyl Alcohol, Betaine, Aqua, Spirulina Maxima Powder, Linum Usitatissimum Seed Oil*, Lavandula Hybrida Oil*, Mentha Spicata Herb Oil*, Salvia Officinalis Flower/Leaf/Stem Water*, Melaleuca Alternifolia Leaf Oil*, Tilia Cordata Flower Extract*,Arctium Lappa Root Extract*, Inulin,Fructose, Glycerin, Linalool**,Limonene**, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate(*FROM ORGANIC FARMING / ORGANIC, **of natural origin)
Apply the solid shampoo to wet hair, or massage it into your hands first to work up a lather. Apply it to the scalp and hair, then rinse. After shampooing, make your hair shine with Discipline solid conditioner, for a detangling and anti-frizz action!
Purifying solid shampoo can be used by all hair types, but it is particularly suitable for oily hair or hair that tends to produce excess sebum! Also ideal for those who want to combat dandruff without altering the physiological condition of the scalp.
Our Inner range also cares about the health of the planet! That’s why we decided to use green and sustainable packaging! The outer box is made of recycled cardboard, while the wrapping of the shampoo bar is made from a biodegradable film.
Box: PAP 21 - paper waste collection.
Film: CA 7 - organic waste collection.
Check local regulations.
Complete your routine
Active Ingredients
Chicory prebiotic
Has the function of rebalancing the skin microbiota, thus preserving the health of the skin and enhancing its barrier effect. Useful in cases of stressed, reddened or dandruff-prone skin to restore the natural balance and soothe irritation.
Tests conducted in the laboratory show that chicory prebiotic is not metabolised by the micro-organisms on the skin and is therefore able to reinforce the skin's natural flora to the detriment of 'harmful' bacteria.
In addition, it was possible to verify the effective rebalancing action of the skin's microbiota through in vivo tests on damaged skin.
Beet amino acids
Beet amino acid is deposited on the surface of the hair and penetrates deeply into the cortex.
It reduces existing internal and external damage, helps strengthen the hair's internal structure and makes the surface softer and thus more resistant to friction and breakage.
In addition, its humectant and moisturising action protects cells from dehydration and promotes skin repair.
Ethical Chain Stories
The company in Emilia that supplies us with linseed glyceric extract carries out the extraction using a technologically advanced, ultrasound-based method: it is an exclusively mechanical process that ensures that the organoleptic and functional qualities of the plants remain intact.
Our Tea Tree essential oil comes from a Fair project in Kenya that guarantees fair remuneration for all workers involved in the process who receive training in new cultivation methods. The oils, which are certified organic, are carefully processed and experienced agronomists check the quality of all cultivations on time.
Our lavender originates in the Marche region, in the Conero area. Since 1975 it has been cultivated with passion and love by Amelia Guglielmi Zanoli, nicknamed 'the lavender lady'.
100% conscious cosmetics
We really love our world.
This is why our innovative formulas are designed to be sustainable, not only from the point of view of the ingredients, with an ethical or km0 supply chain, but also from the point of view of processing, always artisanal, and of packaging, light and ecological.
Vegan and Cruelty Free
Ethic chain ingredients
Organic cosmetics
Renewable energy
FAQ
The function is the same, cleansing the scalp and taking care of the hair, but the format is different: traditional shampoo is liquid and must necessarily be contained in a bottle, often made of plastic, while solid shampoo comes in the form of a compact lump and can be contained in more sustainable packaging, such as cardboard. Therefore, from an environmental point of view, solid shampoo has less impact than liquid shampoo. In addition, solid cosmetics are very practical: thanks to their small size, they can be easily carried with you and when you take a plane, they can be packed in your hand luggage.
Solid shampoos are characterised by concentrated formulas and often contain little or very little water. Therefore the smaller format compared to a classic shampoo does not mean a shorter product shelf life. On the contrary, solid shampoos last longer than liquid shampoos: with 100g of product you can wash about 50-60 washes.
In order to keep our solid shampoo in good shape at all times, it is necessary that the lump does not remain in contact with water, which would otherwise dissolve it. It is therefore better to store it on a soap dish that allows the water to run off and dry more quickly.
Prebiotics are plant-derived ingredients that provide a source of nutrition for the 'good bacteria' on our skin, which use these 'prebiotic fibres' to grow and multiply, thus improving the overall balance of the epithelial bacterial flora.
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